FAFGA’s story of success continues
FAFGA alpine superior 2016 impressed visitors with its high quality and vast number of new products. According to a study, two thirds of trade visitors attended the event with specific investment plans in mind, while the proportion of decision-makers among the attendees reached over 70 percent.
Innsbruck – Around 15,500 visitors were very satisfied with the range of exhibits at the 29th FAFGA alpine superior trade fair for catering, hotel and design. The large quantity of new products presented by the approximately 360 exhibitors – a news record – the diverse and exhaustive range of exhibits and the opportunity to enter into discussions with industry colleagues were the key reasons behind this high level of visitor satisfaction. Exhibition centre CEO Christian Mayerhofer was also very happy with the results: “I’m particularly delighted to see how the strong commitment of our exhibitors and partners has helped FAFGA alpine superior to develop so positively.”
The vast number of business contacts made by exhibitors and the huge interest in the supporting programme were a fitting reward for this level of commitment. According to a study conducted by a market research institute, two thirds of trade visitors attended FAFGA alpine superior with specific investment plans in mind. “FAFGA alpine superior is based on the concept of putting quality before quantity,” states Mayerhofer. The opportunity for the trade visitors and exhibitors to engage in intense, personal discussions was commented on particularly positively, and the attendees’ satisfaction with this was evident from how long the visitors stayed at the trade fair. The study also found that just over 40 percent of the trade visitors do not attend any other trade fairs. The attendees were also satisfied with the extended reach of the FAFGA alpine superior trade fair, with the growth in visitor numbers from Bavaria, South Tyrol and Vorarlberg being most noticeable.
At its core, FAFGA alpine superior, which has been run as an independent trade fair since 1987, remains the central platform for the Tyrolean tourism industry. This was clearly demonstrated by the Tyrolean Tourism Industry Day, which was held during the event and attracted numerous political and industry representatives.